• Rejecting labeling

    We refuse to be defined by "public aesthetics" or "social expectations" and tend to break conventions. For example, they choose niche styles in clothing and hobbies instead of following mainstream trends.

  • Emphasizing self-identity

    We highlight their individuality by showing their true values and attitudes towards life, such as paying attention to environmental protection, supporting multiculturalism, and integrating these concepts into daily words and deeds.

  • Creativity and uniqueness

    We like to create their own exclusive identities through original content (such as handcrafts, designs, and self-media creations) or personalized customization (such as exclusive symbols and niche items).